This Week In Basecamp 001: Behind the Walls

by Eric Kearney 

This summer has filled Basecamp with new faces, new products, and new adventures, which inevitably brought new stories. As you all continue to bring rad vibes from all corners of the country into our storefront, we figured it was only fair to keep you updated on what's happening within the walls.

For this basecamp debut post, let’s get acquainted with one another. Not person to person, but form to form. Basecamp is our flagship retail store that sits near the top of the hill on Dickson St. where it intersects Church Ave. Remnants of days past linger within the buildings walls.

Lingering Artifacts

Our Basecamp is a whirlwind of contemporary aesthetic that integrates the tools of a time decades ago. Remnants of the past include glass meat displays marked, “Ozark Mountain Family,” on tile inlays. Spring loaded, light-up meat scales are on show, while large, forged iron rollers are bolted to the open wood beam ceiling. Racks that once showcased hanging cured meats now display an assortment of hats. The changing rooms are encased in charred black slats of oak, while the doors utilized are the smoker doors of the original Smokehouse diner itself.

Creating Fresh Energy

On wall display is a showcase of art that has graced Fayettechill’s best selling, buttery soft clothing, while the photography brings focus to Ozark’s most awe-inspiring landscape, activity, and secret spots. As the aroma of roasted coffee and warm pastries enters your nostrils from Puritan Brew Co., which is open alongside Basecamp everyday sans Sunday, our overall atmosphere offers a truly unique sensory experience.

Make your way around the sprawling lookbook table (also an OG smokehouse artifact) toward the middle of the room, displaying the latest products. Touch the different blends of fabric hanging from the walls, or are they shelves? Keep an eye out, both the items and the shelves may not be the same come your second visit.

Within the Tag

If you’ve got some time, search a little deeper into each product, and you’ll find more to it than you may have expected. Philanthropic missions, mindful cures, the use of post-consumer material, american made items, and organic materials are embedded in nearly every item and accessory brand we carry.

Join the Family

As you checkout, don’t forget to sign up for our email list so you don’t miss out on the next 24-flash sale, or arrival of our newest threads. And if you’re feeling benevolent, you’ll be give the opportunity to round your total up to the nearest dollar amount and give your pocket change to the Fayettechill Non-profit partners! Hit a certain dollar threshold and we’ll even buy you a glass of the Fayettechill Farmhouse ale served next door, on tap, every day.

So, now when you visit Fayettechill Basecamp you can dig a little deeper, experience something you haven’t before, and get a solid reminder to slow-down, observe a bit more, and chill.  

August 24 - 30 in Basecamp

This week we're holding the final week of our warehouse sale. All items from past collections will be 40% off. If you haven't made it to the store, this is the ultimate chance to swing by and check out the scene. More on the sale here

Our neighbors at Puritan Brew Co. will be welcoming and releasing beer from Oskar Blues (a fantastic brewery out of Longmont, Colorado) this Tuesday, August, 25th. Beers. Our doors will open, and our space will be transformed into hammock city for the event. More on the Oskar Blues Tap Takeover here.

In other news, Dickson St. will be closed to vehicles on August 30th as the city of Fayetteville hosts over 1,000 feet of slick vinyl. That's right, Dickson St. will be lined with a giant slip-and-slide from 11am - 9pm for Slide the City. More on this awesomeness here. Our doors will still be open, here to provide all you sliders with dry clothes ;).

Photos by L A Y E R S Photography




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