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Based in Austin, Texas. Some of the tags that describe Will - Squiggles, Humor, Pattern, Wacky, Pee Wee’s Playhouse, Dad Jokes, NPR, Wiggly. I think with these you can get a feel of how Will makes design fun and that always resonates with our brand. It’s not always about climbing the highest peaks or catching the biggest fish, but more of the process and the fun of what being outside does for the human psyche.