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Adventure Subaru + Fayettechill: Partners in Adventure

We are proud to announce our partnership with Adventure Subaru, a hands-on and community driven centerpiece in NWA! Through this partnership we hope work together in further inspiring the local outdoors community through events, media, and conscious consumerism.

The partnership was a natural fit as, like Fayettechill, Adventure Subaru strives to be leaders of mindfulness and excellence in the area. We are both guided by environmental conservatism and a love for the outdoors. Through the partnership, we hope to supercharge each other’s separate efforts to provide even greater contributions to the NWA outdoor community.

While both established as companies that sell physical products, our focus is on something much greater--we both strive to serve and inspire an active community that efficiently sustains others and the Earth. Adventure Subaru pays it forward as often as possible. Between the two of our businesses, we work to continually support over 25 local nonprofits including the Buffalo River Foundation, Ozark Off Road Cyclists, the Arkansas Climbers Coalition, TriCycle Farms, and Feed Communities.

Over the past couple of years we have worked together in great efforts to preserve Fayetteville’s Mount Kessler through volunteer-fueled events and community runs. Teamwork between Adventure Subaru and Fayettechill has been practiced often, whether through local support of fundraisers like the Cow Paddy Kids Run & animal adoption events or through regionally recognized events like climbing competition, 24 Hours of Horseshoe Hell, University hosted ARAP, and mountain biking competition, Buffalo Headwaters Challenge.

"Adventure Subaru is thrilled to partner with the good folks at Fayettechill, a company whose values and goals are in step with our own,” said Susan Idlet, Subaru’s marketing manager. “We each care for the environment, support community, and are committed to the highest standards of quality and service. We can't wait to see where our joint adventures will take us!"

Locals, be on the lookout for the Adventure Subaru x Fayettechill Outback cruising around the Ozarks! This vehicle will be in attendance at many outdoors events and will provide a physical representation of good things to come via our partnership. We encourage FC & Adventure Subaru supporters to capture and tag all the places in which they spot the #FCAdventureSubaru in action!

“Life is an adventure,” said Fayettechill CMO Devin O’Dea, “and we're both here to remind you to appreciate the present and enjoy the ride.”

To celebrate the partnership, we invite the community to our Collaboration Launch Party on March 15th at Fayettechill Basecamp on Dickson St. in Fayetteville. The event will be celebratory, with raffles & giveaways from Adventure Subaru, Fayettechill’s new SS16 line, and other local companies. It will be an opportunity for those interested to learn more about the partnership or to get further involved. All attendees will be given early access sign up to receive AS + FC collaboration stickers. Festivities will be had from 5-8pm and Fayettechill beer will kindly be provided by Saddlebock Brewery. All are welcome.
Photography by Sam Jay Matthews | @samjmatthews