Why We Started
Fayettechill was created as an exhale to the daily grind, a refreshed and re-envisioned outdoor culture that is open to all who are moved and motivated by nature. We gain inspiration by wandering throughout the natural spaces of the United states on roads familiar, foreign, and shared. With this inspiration, we create seasonal collections of outdoor apparel that compliment the lifestyle we aim to create. Our goal is simple - build something that we are proud of at the end of each day. Something that leaves you, having experienced it, more relaxed, clear of mind, and aware of what inspires you to make the most out of life.
Where We Work
Fayettechill was founded in the Ozark Mountains - a peaceful, but active, building block of the outdoor community. The storied rivers, trails, and forests that inhabit the Ozarks’ rolling mountains extend a constant invitation for exploration. Our lives are steadily inspired by our experiences in these kinds of surroundings.
Our headquarters is located in the iconic Smokehouse at the base of Mt. Kessler. Our flagship store, Basecamp, is located at the heart of Fayetteville on Dickson St. The Smokehouse is home to a dedicated team of designers, developers, and producers who create Fayettechill’s clothing and culture. Basecamp presents crossroads our clothing and culture to the public. The shop acts as a natural center for Fayetteville’s progressive outdoor community, as its employees are busy serving Fayettechill customers alongside Fayetteville’s academic, artistic, non-profit, and outdoor recreation organizations. With Puritan Brew Co. attached and ready to pour your choice of coffee or beer, the 205 W. Dickson location is quickly becoming the host to dream-like kind of culture that connects passionate and active individuals.
Who We Are
Fayettechill is a family first and a brand second. We pride ourselves in being more than just co-workers. To us, Fayettechill isn’t simply a collection of products; it is the lifestyle we’ve always aspired to have.
We didn’t start this company as pro athletes or experts in the industry. We are a group of storytelling 20-somethings that are organically drawn to the outdoors. We simply run this company as a showcase for the way we think life can be lived. We are a cumulation of dreamers and drifters who didn’t necessarily grow up. We have a thirst for adventure, a calling to the unknown, and comfort with community. We share a passion to create and tell a story that inspires ourselves and others.
Why We Grow
We are a movement brought together by people that value experience and community over money and things. Although we are a company and make our share of things, we do this with an understanding that a modern business with the right goals can make an impact.
For those that explore the outdoors, there is a general sense of passionate curiosity and a mission to accumulate new experiences with nature. Our lives, although still filled with their own sets of highs and lows, stand as an example of what is possible when you follow a vocation driven by passion. We are an alternative lifestyle that isn’t perfect, but aims to make the world better. The growth of our company represents an increasingly robust positive contribution to an emerging global culture.
What We Make
Fayettechill creates experience inspired apparel for outdoor enthusiasts around the world. The production of this apparel starts with a local community of manufacturing partners throughout Northwest Arkansas, United States, and overseas. Our mission is to create quality multifunctional products that allow our customers to fully engage in the lifestyle we present.
We are looking to create a product that maintains the high quality values of sustainability, art, and mastery. Through our initiatives to produce USA-made, organic, and recycled items, we have set the production of our products in a sustainable direction. On our clothing, we house more than just commercial graphics - we strive to showcase art. Fayettechill started with the notion that a product could serve as a canvas for a certain kind active art, one that has a purpose to inspire both the wearer and those seeing it. Every day we come to the Smokehouse with the goal to master the products we produce so that we can make them in a way that makes the lives of our customers easier, more comfortable, and consistently inspired.